A recent graduate of the Masters of Business Administration program at Saint Louis University, Connor Cervantes began working in the medical cannabis field as a sales representative for Beleaf Life’s Oils in 2019. His enthusiasm for serving Missouri medical patients with high-quality cannabis offerings and superior service is self-evident, and he quickly distinguished himself at Beleaf, soon becoming the Assistant General Manager. Connor is tasked with overseeing daily operations at the dispensary and is committed to serving customers and community members with the highest level of care.
SWADE is always looking for exceptional individuals who share our mission to elevate the conversation around cannabis. Our signature welcoming, education-first approach is designed to make the world of cannabis more accessible and open to all. If you or someone you know would be a great fit for our SWADE dispensaries or our product creation teams, check back soon for relevant job openings or viist
With sixteen years of experience as the CEO and President of an engineering company, Kevin E. Riggs is another pillar of Beleaf who underwent a late-stage career shift to a new industry. Originally schooled in Mechanical Engineering, he has now served on the board of Beleaf Life’s Oils since 2016, and currently oversees corporate governance, business relationships, and DHSS communications for the company. Kevin is inspired by individuals on all sides of his Beleaf relationships, finding motivation both from customers and community members as well as from the rest of the Beleaf staff.
Ethan Payer began his career helping medical patients in the greater St. Louis area while working in pharmaceutical benefits management and pharmaceutical packaging supply chain logistics after graduating from the University of Missouri – St. Louis with a BS in Sociology. His desire to assist others and his love for the industry now translates into his role at Beleaf, where he oversees company compliance to DHSS laws and internal policies. Ethan was instrumental in implementing the “Seed-to-Sale” inventory tracking system used at Beleaf, as well as other crucial logistical processes. Ethan works closely with all departments to ensure Beleaf and its associated companies follow all applicable laws and policies, helping forge the way forward for this relatively young and exciting industry.
As Director of Marketing, Melissa Cowin is constantly uncovering creative and inspiring ways to change the conversation around the cannabis industry. Her background in the Tech industry and her significant marketing acumen—she holds a BSBA focused in International Business/Marketing and an MBA focused in Marketing/Marketing Management, as well as a Digital Marketing Certification from the University of Missouri-Saint Louis—equip her with a unique perspective on both traditional and digital strategies. She has driven consistent growth for Beleaf’s medical brands and has forged meaningful relationships throughout the community with Missouri Medical Cannabis Patients and Partners, with the goal to drive positive change both locally and nationally. Melissa leverages her insight, creativity and instinct every day to elevate the profile of Beleaf within the industry and help eliminate the stigma around cannabis use on a broader scale.