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SWADE Cannabis Debuts Flagship Dispensary in The Grove

Local Flair and Stunning Contemporary Design

SWADE cannabis, a St. Louis-based medical marijuana dispensary, announced the grand opening of its third location on April 16, 2021, a gem etched on the bustling street of Manchester Avenue in The Grove. The long-vacant location has since undergone extensive renovations resulting in a 7,500 square foot storefront which includes contemporary fabrication and finishes plus state-of-the-art systems and security.

“Being the largest SWADE Dispensary to date, special attention was paid to all aspects of the design to highlight The Grove location as our flagship store and hiring local talent from beginning to end, only solidified our goal of creating a destination admired for heavy doses of nostalgia.” Said Tom Muzzey CEO of BeLeaf Medical, “This store is a dedication to the creative, vibrant spirit of St. Louis encapsulating a strong collaboration of local talent.”

MIN+ Architecture was hired when the SWADE partners saw this once-empty warehouse as a prime opportunity to create a statement space. The design team embraced the industrial character of the building shell by exposing the steel roof framing and portions of the interior masonry. New steel beams were installed to maintain the expansive ceiling height and to allow natural light deep into the space. Two new custom cantilevered canopies highlight the new entry and exit.

While the majority of the brick and block front façade was maintained, it was critical to the SWADE Team to find a way to activate this solid wall and contribute to the lively commercial streetscape on Manchester. A local street artist, Jayvn Soloman, was tapped to design and install a custom mural. He was tasked with artistically interpreting the SWADE Brand and creating a colorful destination that would stand-out amongst other notable murals throughout the neighborhood and the results are phenomenal.

“In keeping with the eclectic and colorful vibes of the neighborhood, The Grove location boasts numerous artistic collaborations including a branded luminous ceiling print by Dave Bour at SuperDog Content, custom designed vinyl graphics by Donald J Fedorko at ImprovEyes, a colorful floral wall installation by the SWADE marketing team, interior benches made from reclaimed Douglas fir by local furniture designer, Jermain Todd with Mwanzico and open space for showcasing a rotation of local artists’ work.” Meg Holmes, Principal at MIN+ Architecture said, “all of which adds up to a unique, must-see space for reasons beyond just medical marijuana.”

Cissell Mueller Construction Inc. focused their efforts on making the building structurally sound and bringing it up to current codes as MIN+ focused their efforts on the design and finishes. The other dispensaries have earthy tones and finishes, while the Grove has much more color, light and movement. Cissell Mueller and MIN+ always wanted to maintain the building’s history.

“During demolition, we got a glimpse into the buildings history when we discovered a hidden whiskey barrel that could be accessed by removing a few bricks to draw the whiskey out. It was exciting to find this piece of history, possibly hidden during the Prohibition era, and to envision the evolution into a modern dispensary.” Said Morgan Stearn, Project Administrator for Cissell Mueller. Another special feature at the Grove location is the rear indoor parking and overhead door access at the front and rear of the building. The rear parking allows for more security and storage while the front overhead door allows SWADE to open up to the outside for community events.

“Legalized, medical marijuana sales along with thriving, plant-based medical marijuana use, is proving to be a strong economic force,” says Kevin Riggs, Co-founder at BeLeaf Medical. “We are thrilled to continue to grow and expand our operations into Downtown St. Louis

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SWADE Announces Collaboration with Arch Apparel

New cannabis inspired merchandise to premiere 4/3

Swade Cannabis is pleased to announce a partnership with Arch Apparel, unveiling a line of cannabis inspired t-shirts, sweatshirts, and accessories designed in the clothing retailer’s signature modern style now available for purchase.

“Swade and Arch Apparel both celebrate St. Louis, so we’ve teamed up to offer unique merchandise to honor the cannabis industry and our fabulous city,” said Jack Haddox, Directory of Dispensary Operations. “We find that bringing St. Louis inspired merchandise to our dispensaries help St. Louisans express their love of the Lou and cannabis by supporting local.”

“Arch Apparel is excited to collaborate with SWADE on our new collection of wearables and accessories,” said Aaron Park, Owner and CEO of Arch Apparel. “SWADE continues to be at the forefront of bringing high quality, medical cannabis to our community. We’re thrilled to be working with such a strong, industry leader.”

The new collection includes sweatshirts, hoodies, t-shirts, rolling trays, glass joint tubes, herbal grinders, and smell proof locking bags for safety all with a Midwestern twist. The designs are a perfect marriage between Arch Apparel’s iconic STL look paired with cannabis to help bring awareness to plant-based medicine and open up the conversation about Missouri’s Medical Marijuana Program.

 

All merchandise is exclusively available for purchase at Arch Apparel stores, or if you are a medical card holder, at SWADE Dispensary locations. On April 3, 2021 from 11:00am- 2:00pm Arch Apparel and SWADE are hosting an event to kick off the new collection at Arch Apparel’s flagship store, located at 2335 S. Hanley Road, St. Louis, MO 63144. Come and learn all about medical cannabis, how to get your Missouri Medical Marijuana Patient card, and enter for a chance to win a gift basket compliments of SWADE Dispensaries.

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Feature News

BeLeaf Medical Hosts Cannabis Career Fair

Job-seekers in the St. Louis and surrounding region that want to work in the emerging legal cannabis industry can head to a career fair hosted by BeLeaf Medical, the largest vertically integrated cannabis company in the state, on March 13, 2021 from 10am – 5pm at Swade Dispensary located in the Grove at 4108 Manchester Avenue, St Louis, 63110. Over the next three years, it is anticipated that the cannabis industry will grow to $20 billion, creating job opportunities in various divisions such as cultivation, manufacturing, dispensaries and more.

BeLeaf Medical CEO Tom Muzzey said: “This is a solid way for hundreds and hundreds of job seekers to take their first step toward a new career in the medical cannabis industry. This industry specific career fair will represent a shift in the way people view the medical cannabis industry. We’re chipping away at the negative social stigma that exists around marijuana by helping great job candidates find a great company to work for,” said Muzzey. “We are looking for the best and the brightest and have been very successful with our hires so far. We need to fill critical positions now to meet the upcoming demand,” Muzzey commented.

Prospective hires are encouraged to read more about openings and fill out applications here prior to attending the job fair. Candidates are invited to learn more about the BeLeaf team, industry employment and the opportunities in Missouri for people of color, women, veterans, disabled people and other diverse groups to apply. Individuals interested in a position can fill out applications on-site and speak with leadership from Cultivation, Manufacturing, Dispensary, and Corporate to learn more about the positions currently open and coming soon.

SWADE medical dispensary employeesBeLeaf Medical Brands are doing all that they can to bring diversity to the Missouri cannabis industry. “It is incumbent on us to focus on inclusivity in our workforce hiring.” said Jack Haddox, Director of Dispensary Operations. BeLeaf employees continually define cannabis industry standards for excellence. Every member of the team from Cultivation Technician to Dispensary Product Specialist has an important role in ensuring BeLeaf is a trusted brand with exceptional products. From seed-to-sale BeLeaf is changing the way cannabis is cultivated, produced and sold in the state of Missouri.

ABOUT BELEAF MEDICAL: BeLeaf Medical Company is a leader in the medical cannabis industry in the state of Missouri. With our years of experience in several states, we are able to deliver the best cannabis flower and manufactured products to market. We have curated the highest quality genetics of popular flower strains. Our cultivation facilities utilize high-tech proven methods to grow the highest quality medical cultivars. BeLeaf Medical products are specifically formulated with medical conditions in mind. To ensure a consistent high quality product we employ strict Good Manufacturing Practices. BeLeaf Medical Dispensaries offer a wide variety of products and a knowledgeable staff to help customers find the best solutions.

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Feature

Blunt Talk

Published in STL Magazine September 2020 stlmag.com

By: Amanda Woytus

Mitch Meyers of BeLead Medical

It was the cannabis that caught the cabbie’s attention. A couple of years ago, Mitch Myers was in the back of a cab, on her cell phone when she noticed a young driver eavesdropping. Meyers, who worked in marketing for Anheuser Busch and created Spuds Mackenzie, is now CEO of belief medical, the first medical marijuana company to begin operations in Missouri. There in the cab, she ended her call and started fielding questions from the driver. “When I started explaining to him all the legal issues, the financial issues, the ‘You can’t do this,’ ‘You can’t do that,’ I just watched his shoulder slump,” she remembers. “He said, ‘Oh you mean only rich white guys can participate in this.’ I felt horrible.” Meyers believes that the votes of 1.6 million Missourians who approved the 2018 ballot initiative to legalize medical marijuana are indicative of the support BeLeaf will receive from St. Louisans. Now companies —hers included— must address racial equity.

 

ON HOW SHE PLANS TO ADDRESS HISTORICAL RACIAL DISPARITY AND MARIJUANA ARRESTS
Illinois and California have put into place social equity licenses. If someone had a drug conviction five years ago, they would be permitted to apply for a license, and, in fact, their application will be prioritized. Missouri was not willing to go there with social equity licenses, but I’m going to suggest that that’s the future. Now, we have made it a priority to try to recruit people, but it’s hard. If you had a felony conviction within the last seven years, the law just doesn’t permit you to work in the industry. 

 

ON HOW THE DISPENSARIE’S WILL OPERATE IN THE MIDST OF A PANDEMIC: 
Because the state has a tracking system, every time there’s a purchase, we have to see an ID and medical marijuana card. If you get a card, you are only permitted to purchase 4 ounces a month. With COVID-19, we’ll have more people who want delivery and will have people who want to preorder online. People can come to the curb—it’ll be like a carhop service.

 

ONE POSSIBLE ADVANTAGE OF BEING A WOMAN IN THE CANNABIS INDUSTRY: 
I think people listen to me more than they would a man. They think, she’s a mom, she’s a wife, she has taken care of people, versus a man who they think maybe is in the business to make money. We started an organization called MIZ BIZ to bring women into the space, not only to give them jobs, but also to help them understand how to be an owner. We’d like to create a fund to help black women get into ownership positions. I got a call from a woman in Philadelphia who applied for three dispensary licenses. A bunch of attorneys asked her in a friend to be listed on a license application, he is women are considered minorities Ann you get points for having minorities on your application. They sat with these men for a couple of meetings and basically said, “Screw that, we’re going to do this on our own.”

Citation: Amanda Woytus, “Blunt Talk”, St. Louis Magazine, Vol 26, Issue 9, Sept 2020