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Blunt Talk

Published in STL Magazine September 2020 stlmag.com

By: Amanda Woytus

Mitch Meyers of BeLead Medical

It was the cannabis that caught the cabbie’s attention. A couple of years ago, Mitch Myers was in the back of a cab, on her cell phone when she noticed a young driver eavesdropping. Meyers, who worked in marketing for Anheuser Busch and created Spuds Mackenzie, is now CEO of belief medical, the first medical marijuana company to begin operations in Missouri. There in the cab, she ended her call and started fielding questions from the driver. “When I started explaining to him all the legal issues, the financial issues, the ‘You can’t do this,’ ‘You can’t do that,’ I just watched his shoulder slump,” she remembers. “He said, ‘Oh you mean only rich white guys can participate in this.’ I felt horrible.” Meyers believes that the votes of 1.6 million Missourians who approved the 2018 ballot initiative to legalize medical marijuana are indicative of the support BeLeaf will receive from St. Louisans. Now companies —hers included— must address racial equity.

 

ON HOW SHE PLANS TO ADDRESS HISTORICAL RACIAL DISPARITY AND MARIJUANA ARRESTS
Illinois and California have put into place social equity licenses. If someone had a drug conviction five years ago, they would be permitted to apply for a license, and, in fact, their application will be prioritized. Missouri was not willing to go there with social equity licenses, but I’m going to suggest that that’s the future. Now, we have made it a priority to try to recruit people, but it’s hard. If you had a felony conviction within the last seven years, the law just doesn’t permit you to work in the industry. 

 

ON HOW THE DISPENSARIE’S WILL OPERATE IN THE MIDST OF A PANDEMIC: 
Because the state has a tracking system, every time there’s a purchase, we have to see an ID and medical marijuana card. If you get a card, you are only permitted to purchase 4 ounces a month. With COVID-19, we’ll have more people who want delivery and will have people who want to preorder online. People can come to the curb—it’ll be like a carhop service.

 

ONE POSSIBLE ADVANTAGE OF BEING A WOMAN IN THE CANNABIS INDUSTRY: 
I think people listen to me more than they would a man. They think, she’s a mom, she’s a wife, she has taken care of people, versus a man who they think maybe is in the business to make money. We started an organization called MIZ BIZ to bring women into the space, not only to give them jobs, but also to help them understand how to be an owner. We’d like to create a fund to help black women get into ownership positions. I got a call from a woman in Philadelphia who applied for three dispensary licenses. A bunch of attorneys asked her in a friend to be listed on a license application, he is women are considered minorities Ann you get points for having minorities on your application. They sat with these men for a couple of meetings and basically said, “Screw that, we’re going to do this on our own.”

Citation: Amanda Woytus, “Blunt Talk”, St. Louis Magazine, Vol 26, Issue 9, Sept 2020

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Meet our Cultivation Partner, SINSE

A St. Louis based medical marijuana company is the first in the state to begin operations today. BeLeaf Medical’s Sinse cultivation facility in St. Louis County is the first grow operation given the okay to operate by the Missouri Department of Health and Senior Services after passing all required inspections. BeLeaf Medical has been awarded 3 cultivation licenses, 2 manufacturing licenses and 5 dispensary licenses all in the greater St. Louis area. 

 

“We are privileged to be the first to bring this medicine to the people of Missouri” said Kevin Riggs, BeLeaf Medical President. After winning the licenses in late December and January, BeLeaf has been finalizing the first phase of the cultivation operation with the intent of being operational as soon as possible. The cultivation operation will work under the brand name of Sinse. Sinse is shorthand for Sinsemilla (meaning without seed) or the highly potent flower of the cannabis plant.” 

The Department of Health and Senior Services (DHSS) has created a process to bring all the licensed entities onboard in accordance with licensing requirements established by the State of Missouri. “While achieving licenses to bring the long awaited medicine to Missourians was the initial and difficult first step for Sinse, finally receiving commencement after rigorous review and inspection of our operations along with the expertise and capabilities from DHSS, was equally gratifying and a testament to the commitment of the BeLeaf/Sinse Team of Associates” said Riggs.

“We are thrilled to begin growing the strains that we know will bring meaningful relief to the medical patients in the state” commented John Curtis, BeLeaf Medical COO. “We plan to have wholesale product for sale in Missouri by 4th quarter this year” Curtis said. Sinse plans to sell bulk and packaged flower to dispensaries. It will also sell pre-packaged flowers in 1/4 and 1/8th jars as well as pre-rolls. 

ABOUT SINSE
SINSE believes that cannabis is for everyone—and we’ve made it our mission to bring consistency, quality, and clarity to the industry. Backed by 12+ years of cultivation 

experience and deep roots in the cannabis community, SINSE offers tried-and-tested formulas to help unlock a healthier mind-body connection, enhance and elevate the everyday, and re-establish a relationship with this age-old health aid. For more information please visit us at www.sinsecannabis.com Interviews and photos available upon request.